15 Free Marketing Resources for Startups & Small Businesses

15 Free Marketing Resources for Startups & Small Businesses

Stuck in a rut with your small business or startup’s marketing plan? Are you looking to boost your brand, web presence, or marketing initiatives? Check out my top 15 recommendations for online marketing resources guaranteed to drive traffic and brand exposure:

marketing_ideas
Small Business Marketing HAS Changed. Cartoon by Mark Anderson.
  1. Build a Website, and a Good One Too! (Squarespace)
  2. How to Submit Your Website to Google (HubSpot)
  3. What Is Content Marketing? (Content Marketing Institute)
  4. How to Launch & Manage a Successful Blog in 2017 (HubSpot)
  5. An Introduction to Social Media Marketing: A Guide for Small Businesses (Social Media Today)
  6. How PPC Fits into Your Digital Marketing Strategy (Portent)
  7. What is Marketing ROI? (Explania)
  8. Update: How to Host a Kick-Ass Event (Eventbrite)
  9. 6 Steps to the Perfect Pitch (Entrepreneur)
  10. How To Network Like A Pro (Business Insider)
  11. How-to Create the Perfect Brand Partnership (Brands With Fans)
  12. Ten ways to build a brand for your small business (Marketing Donut)
  13. The Complete Guide to Building Your Personal Brand (Patel & Agius)*
  14. How To Build A Marketing Dream Team For Your Brand (Even If You Aren’t A Marketer) (Digital Marketer)
  15. Key Things to Look for in a Marketing Consultant (Chron)

I cannot stress enough how important it is for startup founders and small business owners alike to build and maintain their own personal brand separate from their entity. Often times, VC’s and other investors look for personal traits before making a significant capital contribution. If you would like to learn more about how your personal brand can impact investor’s decicisons, check out this article “5 Personality Traits Investors Look for in Entrepreneurs” by Entrepreneur.

Do you still have a marketing question, or are you looking for more guidance on building your company’s brand or digital marketing strategy? Feel free to get in touch with me here.

Garrett Meccariello is an aspiring brand strategist based out of NYC. In his free time he can be found building the next great brand, exploring the city, and eating a lot of cured meat and cheese.

Elevator Pitches Are Dead. Here’s why:

Elevator Pitches Are Dead. Here’s why:

The last time I stepped onto an elevator in a corporate office, I wasn’t asked to explain my life, my accomplishments or my aspirations in under sixty seconds by an executive as we rode up to our respective floors. Instead, we both stepped into the car and immediately withdrew our phones from our pockets, beginning the ritual of self- isolation by checking email, social media notifications, and Yelping for the hottest dinner spot that night. Striking up a conversation with the person standing next to you has become a thing of the past. We now choose to avoid communication with others in favor of falling into the fallacy of a digital comfort zone that exists inside of our cell phones.

elevator-pitch

It is time for millennials to modernize their skill set. Prospective hires must adapt to changing market trends and capitalize on the digital real estate that encompasses every possible touch point that a hiring team will have with your online personal brand. You are more likely to have to describe yourself in under 156 characters rather than a 60 second pitch.

Today, striking up a conversation with those around you seems like it belongs in the graveyard of social interaction. So how can millennial job seekers convey their personal brand in this current state? Chances are, before you step into that elevator delivering you to your first job interview, an HR staffer has already conducted a basic Google search to ensure that the accolades on your resume are valid and that you do not exhibit poor personal brand management on social media platforms. When Google searches are conducted, their search algorithms pull up websites whose content matches the keywords used by the searcher. Google, like every other search engine, primarily relies on the webpage’s Meta description to match the relevant content with the original keywords used by the searcher. The meta-description is comprised of 156 characters that are embedded strategically in the websites HTML code, invisible on the website page yet highly important when ranking in a search engine query. Websites without purposely placed Meta descriptions extract the first 156 characters of text on the webpage.

meta-description
An example of a properly formatted meta description.

Gone are the days of a 60 second elevator pitch. We now live in a world of character limitations and web presence that have become the deciding factor in whether future leaders are hired by today’s companies.

The charge to millennial job seekers is this: challenge yourself further to be able to describe your life in the form of a tweet, not just in a Meta description format. This 140-character limitation forces you to think creatively. If asked by an employer to describe yourself, providing concise creative tweets about yourself as an example demonstrates your knowledge of current social media trends. If seeking employment in a marketing or brand management role, you will be able to demonstrate best practices in SEO/SEM and social media strategy right on the top of your resume or personal website. This is another way to differentiate yourself from the competition.

Screen Shot 2016-05-02 at 10.50.56 PM
Prominently display your Me in a Tweet on your profile.

Differentiate yourself from everyone else. Don’t be afraid to be different when developing and showcasing your own personal brand. Check back weekly for more brand management tips and insights here.

Garrett Meccariello is an aspiring brand manager based out of NYC. In his free time he can be found building the next great brand, exploring the city, and eating a lot of cured meat and cheese.