In the spirit of the “Holiday” (Valentine’s Day), I figured I would highlight the top 5 reasons to date an Advertising Account Planner. Curious what an Advertising Planner actually does? Read more here.
#1 They have done their date night research well before hand
Worried that your significant other forgot to make Valentine’s Day reservations? Your planner didn’t. They have already polled their friends’ opinion, conducted in-depth-interviews, and assembled a rock solid brief- well more like solid date night plans for your night out.
#2 They know how to carry themselves in public
A successful Planner is one who understands human behavior. I am willing to bet they won’t be tearing apart a loaf of bread with their bare hands like the person in the example below.
#3 They know when it’s time (or isn’t) to become “Facebook Official”
In 2017, Account Planners (and Media Planners too!) are required to give thought to how their briefs may lend themselves to constructing traditional and digital advertising campaigns. Your Planner will be well versed in the dos and don’ts of displaying your relationship on social media in an up to date way. You needn’t expect an errant post that embarrasses you in front of your friends.
#4 A planner is known for juggling many projects at once
Have you ever dreamed of being serenaded by a violinist at dinner while the waiter serves your favorite dessert? It takes a lot of skill to arrange all of those components at once. Like a conductor of a symphony, a Planner is skilled with bringing together multiple moving parts to create a piece of art. After all, you didn’t expect the violinist at a fancy Italian restaurant to waltz over to your table and play “Don’t Stop Believing”, your guilty pleasure song, without a few words beforehand, did you?
#5 You won’t be treated to anything average or boring
Part behavioral economist, part creative genius, Planners are paid to find an interesting spin on even the most boring subject (or brand). Have you ever seen an ad for something as simple as toilet tissue and thought, “wow that makes me feel comforted?” Chances are there was a planner behind that campaign that unearthed a unique human truth and created an architecture that was used to bring that moment to life. Planners are masters at spinning data from even the most mundane subjects into art that stops and make people say “wow”.
Are you still not convinced that a Planner may be the one for you? Don’t fret. After all, my favorite unofficial holiday is tomorrow; the day after Valentine’s Day 50% off candy sale.
Garrett Meccariello is an aspiring brand strategist based out of NYC. In his free time he can be found building the next great brand, exploring the city, and eating a lot of cured meat and cheese.